Updated Feb-21

This privacy policy sets out how Aria Resorts uses and protects any personal information that you share with us when you use this website, make a booking or request information or services from us.


About us

The following companies are trading as Aria Resorts: Southern Parks Limited, Rookley Hold Limited, Coastal Parks Hold Limited, AG Gara Rock Limited, AG Retallack Limited, AG Newperran Limited, Essential Vivendi Limited and AG Newquay limited.

Aria Resorts is the "controller" of any personal information that you share with us, as we make decisions on what information we hold and what we do with it. We are committed to ensuring that your privacy is protected, in line with current applicable data privacy laws. Should we ask you to provide certain information by which you can be identified when using this website and our services, then you can be assured that it will only be used in accordance with this privacy statement. We may change this policy in future, so please check this page from time to time to ensure that you are aware of any changes. This policy is effective from May 2018.

Should you have a concern regarding our management of your personal data or need further information, here are our contact details for all resorts:

  • Telephone: 03333 700 555
  • Email:
  • Address: Aria Resorts, Floor 1 Telephone House, Christchurch Road, Bournemouth, BH1 3NE


Information we collect

We may collect the following information: on our website and booking websites; through booking partners; when you book by email, by telephone or at a resort; when you make an enquiry or request a brochure or information:

  • name
  • job title
  • contact information including email address and telephone number
  • address and postcode
  • names of people in your booking party
  • car registration numbers
  • preferences and interests
  • details of disabilities that may enable us to book the right accommodation for you
  • your image on CCTV cameras installed for your safety and security
  • calls may be recorded for training and quality reasons
  • card or payment details if you make a booking or purchase
  • details on registration forms and other forms you complete at our resorts
  • details of bookings or purchases you make and services you request
  • details of any accidents you may have recorded in our accident log
  • The source of the personal data (Through newsletter signup, reservation data and occasionally 3rd party data)

If you provide us with personal information about another person, you must ensure that you have their prior agreement before doing so.


What we do with the information we gather

We use this information in the course of our business and in connection with our relationship with you: 

  • enable you to make bookings through us and our partners. Our lawful basis for using the data is contract
  • help us to design the best holiday experience for you and to fulfil the contract we have with you. Our lawful basis is contract
  • to take payment for the services you order. Contract is the lawful basis. Please note that all payment and card data we may take is managed by a third party
  • answer your enquiries. Our lawful basis is contract or legitimate business interest
  • provide you with brochures, details of our special offers and other information in line with our legitimate business interest
  • improve our products and services for our legitimate business interest
  • improve your experience of using our website. Our lawful basis is legitimate business interest
  • contact you for market research purposes, where legitimate interest is the lawful basis
  • to enforce or apply our agreements or contracts. The lawful basis can be contract or in connection with legal proceedings
  • to protect our rights, property or safety or those of our guests, employees or third parties. Depending on the circumstances, the data is used for our legitimate business interest, compliance with the law, to protect the vital interests of individuals or in connection with legal proceedings

We do not collect any personal information from you that we do not need to facilitate these tasks.


How long we store your data

We will store your data for as long as necessary for the original purpose of holding it. The data may be deleted in the following circumstances:

  • you have withdrawn your consent for us to hold your information and there is no legal, contractual or legitimate business interest to retain it
  • the original purpose for processing your data is no longer relevant or cannot be performed any more
  • the data is no longer up to date or accurate, but you do have the opportunity to keep us updated


How you control your personal information

If you have booked a holiday at one of our resort's, we will use your information in order to fulfil our contract with you and ensure your experience is tailored to your requirements. We will retain your name, address, email address and telephone number along with any other information you have provided to us in order to remain in contact with you to inform you of special discounts and exclusive offers.

If you have purchased services from us in the past, we will contact you for marketing purposes as part of our legitimate interests, giving you information on our special offers. Please see your rights (below) to understand how you can opt-out of these communications.

If you give us your consent to use your personal information for marketing, we will send you communications regarding our holidays, products and services until you ask us to stop doing so.

We confirm that we do not carry out any automated decision-making or profiling using your personal information.

You can opt-out of receiving marketing communications at any time by contacting us using the details above or unsubscribing from the marketing emails we send you.

If you are a holiday caravan owner:

We work with carefully selected insurance intermediaries, who are regulated by the Financial Conduct Authority, to provide you with information about relevant insurance services. If we intend to pass your details to them we will inform you beforehand and give you an opportunity to object.

If you tell us that you do not wish to have this information passed on we will respect your wishes.


How we protect your information

Our website is scanned on a regular basis for known threats in order to make your visit to our site as safe as possible. We also use regular malware scanning. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep information confidential.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.

Some of the personal data we collect is hosted outside the EU and is protected by the EU-US Privacy Shield agreement.

We will not sell, distribute or lease your personal information to third parties unless we have your permission, have notified you of a legitimate interest, or are required by law to do so


How we use cookies 

A cookie is a small file which asks permission to be placed on your computer's hard drive. The file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. For example, to remember which pages you have visited and what you have chosen, when making a booking. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. By using this website, you agree to the use of cookies.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes, and then the data is removed from the system.

We also use Google Adwords to advertise to past guests, whom we feel will be interested in our holidays, products or services because they stayed at our resorts before. You can switch off Google Adwords on your browser if you wish.

Another way in which cookies are used is through Google Analytics. The information gathered by Google Analytics is merged other information held by Google to provide us with general information about visitors to our websites, such as age and location. This data is anonymised and does not identify any individuals or their personal information. You can install the Google Analytics opt-out browser add-on if you do not wish to have this information gathered.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. Please view our cookies policy for more information.


Links to other websites

Our website may contain links to other websites of interest. These are websites over which we have no control and they are not governed by this policy. You should exercise caution and review the privacy policy applicable to the website in question.


Your rights regarding your personal data 

You have a number of rights regarding your personal information that we hold. You can contact us using the email or telephone details above about these:

  • you have the right to know what data we collect from you and how this is used. This privacy policy is for this purpose
  • you have the right to have your personal data corrected if it is not accurate or complete. Please contact us and let us know what we need to change
  • you have the right of access to your data. Please get in touch with us and we will let you know what personal data we hold
  • you have the right to have your personal data deleted. If you request this, please note that we will do this as soon as possible after all matters and enquiries relating to the purchase and booking of your holiday have been fully resolved
  • you can ask us to stop sending you marketing communications informing you of our special offers and exclusive discounts by contacting us using the details above or by clicking the unsubscribe link in our emails
  • you have the right to have data transferred to another party. Let us know if this is what you would like to do
  • you can ask us to restrict the processing of your personal information
  • you have the right to object to your personal data being used by us
  • you have the right to register a complaint regarding the use of your personal data to a supervisory authority at any time. The Information Commissioner's Office is the UK authority, please visit